2x DEF CON speaker on how to change corporate culture, and how cannabis legalization is a back door play to protect dollar hegemony. Also predicted the rise of BLM and civil war.
Honors project for Seth Godin’s altMBA cohort 18. Bitcoin is a tactical nuke designed to destroy dollar hegemony - but not the way you think.
Macy’s messaged our design on quarterly earnings call and stock price went up $10/share or $3B value in market cap. Amazon patented what we designed one year later.
User Experience work on Coca-Cola and Americans Elect sold LBi to Publicis for $540MM, Digitas later rebranded as Digitas LBi.
“If you count to thirty linearly, you get to thirty. If you count to thirty exponentially, you get a billion”
History doesn’t always repeat, but it does rhyme. By understanding where you are relative to a broader historical cycle, you place yourself on the peak of incoming waves for maximum impact with minimal effort.
Understand how to leverage technological change that fundamentally alters the cost structure of what’s possible in the customer experience, to solve unmet needs in novel ways.
Empathetic understanding of the people and problems you’re solving enables true solutions to be tested and adapted against quickly. Design a simple system that works first - then scale it.
As data becomes a new currency, and conflict is increasingly waged in bits (not bombs) - security becomes a top priority for everyone.
Reduce the friction in the customer experience as much as possible.
Genuinely improve your customers quality of life, or giving them their time back.
Be a transparent and honest steward with your customer’s data.